The “Website Statistics” section is for the administrator. Here, you can track the number of visitors you get on the club website. The Website Hit Counter is a new feature and it is up to you whether you want to use it.
If you have experience with Google Analytics, you can create an ID code and paste it into the “Google Analytics Script Code” box. This means you can track traffic to the website from your Google Analytics dashboard. For more information, click on the link named “Google’s Webmaster Central” and the link called “Google Analytics” at the bottom.
Note: You don’t need to activate these features to run a successful club website.